Fans Enter Bad Bunny’s Universe at Spotify’s Immersive Experience in São Paulo
Last weekend, São Paulo buzzed with energy as Bad Bunny took the stage for two nights of performances. The concerts marked the first time the Puerto Rican star, and Spotify’s 2025 Global Top Artist, performed in Brazil. To honor the occasion, Spotify unveiled an immersive “De Puerto Rico Pa’l Mundo” (“From Puerto Rico to the World”) experience that brought Bad Bunny’s 2025 album, DeBÍ TiRAR MáS FOToS, to life.
Fans, creators, and press explored a physical interpretation of the album’s themes. Each meticulously designed space reflected key elements of its sonic journey, inviting attendees inside Bad Bunny’s universe. The concept, previously brought to life in Mexico and Colombia, proved that the power of Bad Bunny transcends borders.
Brazil is home to a massive Bad Bunny fan community on Spotify, ranking as his third most-streamed non-Spanish-speaking market globally. By creating spaces that fans can experience firsthand, Spotify continues to fuel engagement both on- and offline, connecting artists to their fandoms far beyond the stream.
