Gorillaz Invites Fans Into Its World With Exclusive Spotify Experience and London Mural Quest
Since its inception, Gorillaz has been known for blending art with genre-bending music, inviting fans into an ever-expanding virtual universe. To celebrate the release of the band’s new album, The Mountain, Spotify is amplifying that spirit with a multi-layered, fan-first experience.
“This collaboration with Gorillaz is about continuing to innovate and reward fans for their engagement,” said Tara Samaha, Artist & Label Partnerships at Spotify. “We’re excited to offer Gorillaz fans an immersive journey that spans their digital listening experience on Spotify to real-world interactions with [Gorillaz co-creator] Jamie Hewlett‘s incredible art.”
Match with your Gorillaz alter ego
First up is Gorillaz Character Match, an exclusive on-platform experience for top Gorillaz listeners in the U.K., U.S., Canada, Australia, New Zealand, Mexico, Brazil, Italy, Poland, and Spain. Based on your listening history, the experience matches you with one of the four Gorillaz characters: 2D, Noodle, Russel, or Murdoc.
Once matched, you’ll unlock a personalized playlist featuring tracks from The Mountain alongside hand-picked favorites from the band’s discography. You’ll also get character share cards designed by Jamie, letting you show off your Gorillaz alter ego across social platforms.
Created in collaboration with Gorillaz’s own creative team, the experience is designed to bring fans closer to the music and characters they love.
A mural quest across London
Gorillaz is also taking over London with an IRL treasure hunt that brings their visual universe off screen and into the streets. Four large-scale, hand-painted murals are popping up in Peckham, Shoreditch, Hackney, and Portobello Road, each depicting one of the band’s iconic characters.
Hidden within each mural is a QR code unlocking a clue in a city-wide quest. Scan all four and you’ll be entered to win Gorillaz tickets, merch, and signed memorabilia. This real-world adventure brings the virtual band to life, creating moments for Gorillaz fans to discover, explore, and connect along the way.
Stream Gorillaz’ latest album, The Mountain, now.
