Spotify Sparked Viral Moments at G27: genie fest, Driving the Discovery of Thai Rock
Last month, more than 60,000 fans piled into Bangkok’s Rajamangala National Stadium for G27: genie fest, one of the biggest nights of the year for Thai rock.
Spotify brought its ROCK CODE playlist ecosystem to life and captured the onground energy and passion of fans—from viral Jumbotron moments inside the stadium, to fans belting out their favorite songs aboard the Premium Bus as it made its way through Bangkok’s legendary traffic.
In the weeks leading up to the festival, ROCK CODE Selected: G27 became the country’s most popular playlist as fans geared up for the big night. Many hit play on artists in the lineup like Bodyslam and JOEY PHUWASIT, streamed setlists, and rediscovered tracks that shaped today’s Thai rock scene.
“Thai rock has always been driven by emotion and storytelling,” said Piyoros Luckcam, Thailand Lead Editor at Spotify. “With Spotify’s ROCK CODE playlist ecosystem, we’re reflecting how fans truly experience the genre—before, during, and after the concert. It creates a lasting home for artists on Spotify while opening the door for fans in Thailand and beyond to connect with its culture.”
From Thailand to the world
While Thai rock has long had fans in its home country, the genre is now having a moment beyond its borders. Streams on Spotify have increased fivefold globally in the past three years, gaining traction in countries with established rock scenes like Japan, the U.K., Spain, and South Korea.
Diving deeper into iconic moments in Thai rock
The latest Editorial Watch Feed on ROCK CODE Selected: G27 dives into stories behind Thai rock including the artists, the moments, and the culture that shaped it. These videos retrace 27 years of Thai rock, from serving som tam live on stage with Paradox to Lomosonic’s now-iconic “Standing on Hands” moment.
And for Premium fans who want to immerse themselves in the electrifying energy of live rock concerts, ROCK CODE Replay is Spotify Thailand’s first live performance playlist featuring iconic Thai rock catalog performances.
Spotify is also introducing the sound to new audiences with ROCK CODE, our flagship destination for the biggest and most defining Thai rock tracks today, as well as our mood-based playlists. Whether you’re feeling hurt, in love, lonely, ready for a night out, or a night in, these playlists help you discover rock music that fits your vibe.
Dive into Thai rock with ROCK CODE on Spotify now.
